REIMAGINING BRANDS WITH CREATIVITY & STRATEGY
LAKA’S
DIGITAL GLOW
A Korean beauty brand renowned for its minimalist yet playful approach to cosmetics, The Stylatude crafted a bold and interactive campaign celebrating their new hydrating lip balm collection. Combining vivid pastel visuals, high-shine mockups, and interactive elements, we designed a campaign that resonates with LAKA's ethos of playful sophistication and modern beauty.
Services Provided:
CREATIVE DIRECTION
Conceptualizing and overseeing the shoot’s narrative and aesthetic.
MODEL CASTING
Selecting diverse talent, including deaf models, to reflect the brand's inclusivity.
REBRANDING STRATEGY
Refreshing the brand’s visual and messaging identity to align with its mission.
IMAGE
Styling, hair & makup for all models. Tailoring each look to enhance the models’ confidence and align with the brand's visual tone.
PRODUCTION
Facilitating smooth operations on set while addressing communication needs.
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