TikTok, albeit known for its silly video content, is definitely a helpful branding tool. The app has now become one of the most, if not the most, used social media platforms among millennials and Gen Zs, which is why a lot of brands and celebrities focus their efforts there.
On social media, long gone are the days when filtered and highly-edited content was the norm. Now, people prefer raw, authentic, and unedited content. As a result, many celebrities and influencers are choosing to show their more “human” side to their audience, and what better platform to use than TikTok.
In this article, we will be highlighting a few of the many celebrities who are using TikTok to leverage their personal branding and better connect with their audience.
1. Colleen Hoover
If you’re on Book-Tok, you definitely know who Colleen Hoover is.
Colleen is an author known for her outstanding books – “It Ends With Us,” “Verity,” and such. She became well-known on TikTok because of the high volume of mentions of her book, “It Ends With Us.” Colleen took advantage of the momentum built around her work and started posting the behind-the-scenes of being an author.
Authors typically keep their personal lives out of the spotlight. And not that Colleen posts a lot about her day-to-day life, but posting about her books and what she does as an author has made her fans feel more connected to her. Furthermore, the next time she releases a book, it’ll certainly get a lot of attraction when posted on TikTok.
2. Selena Gomez
Singer, actress, and founder of the well-loved makeup brand, Rare Beauty, is now also dominating the TikTok realm.
Selena started by posting lip-sync videos on the app, and after the release of her beauty brand, she started posting more makeup-related videos, which has been very helpful for her loyal fans and customers.
Recently, Selena hosted an event for the release of new Rare Beauty products. Like most PR events nowadays, Selena primarily invited TikTokers, not Instagram influencers. During the event, Selena created countless goofy TikToks with the TikTokers in attendance, which built a lot of hype around Rare Beauty’s new releases.
On top of showing her goofy side, another thing Selena’s fans love about her is the fact that she takes the time to reply to TikToks that she’s tagged in, which helps in promoting both her brand and her as an artist.
3. Meghan Trainor
After getting married and giving birth to a baby boy, Meghan Trainor, known for her hit song, “All About That Bass,” took a break from the spotlight. But now she’s back and is navigating her way on TikTok to promote her new song.
With the help of famous TikToker Chris Olsen, Meghan is hopping on TikTok trends one after the other. Her videos are giving her fans a better insight into her daily life as a mom and singer.
4. Shay Mitchell
Shay Mitchell, known for her role in Pretty Little Liars, is the queen of using funny TikTok audios. On the platform, she has shared her pregnancy journeys, behind-the-scenes of fashion photoshoots, and what it’s like running her business, Beis Travel.
Recently, Shay shared a video of her returning to the Beis office only days after giving birth to her second child. That video has gained a lot of attention, and many have praised her for her dedication to the company.
And that’s how famous people have been utilizing TikTok. Their authenticity on the platform helped them increase engagement and stay connected with their audience.