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Four Free Marketing Courses You Should Take Advantage Of


With technology and the myriad of resources available online, learning isn’t limited to a classroom anymore. There are always new things you can learn and opportunities for you to sharpen up your existing skills. As if that isn’t already good enough, most of the resources are FREE! With that said, you should definitely take advantage of them because who doesn’t love being smarter for free?


In this post, we will be sharing four of the best free marketing courses out there. Even if you don’t work in marketing, these are still great resources to check out.



Course #1: HubSpot

HubSpot is a marketing software that mainly offers products and services for inbound marketing, sales, and customer service. For the most part, those products and services are free. However, if you have a bigger business and hope to be more serious with your marketing strategy, you can check out the paid plans. Currently, over 86,214 companies are using HubSpot.


Apart from that, HubSpot has a huge library of resources - educational blog posts, videos, eBooks, and such. In addition, they offer courses and certifications in specific areas.


Here are some of the many courses HubSpot offers:

  • Inbound Marketing

  • Content Marketing

  • Social Media Marketing

  • Email Marketing

  • SEO Training

Those courses contain videos, readings, and small unit quizzes to ensure that you fully understand the information. The courses can take anywhere from two to six hours to complete. After completing the course requirements, you will be eligible to take the certification, which you can study and practice for.

HubSpot certifications are globally recognized. With that said, when you’re done, you can add your certification to your LinkedIn profile and resume. However, you should know that these certifications are only valid for a certain period of time, and you will have to get them renewed.



Course #2: eMarketing Institute

eMarketing Institute is an online learning platform founded in Copenhagen, Denmark. The platform’s mission is to give everyone, rich or poor, a chance to get certified. Over the years, they have impacted over 250,000 students.


The institute offers 10 free digital marketing courses and free eBooks that go along with the topic. The eBooks are over 150 pages long. Although that may seem overwhelming, you are bound to learn a lot of useful information. On top of that, if you want to get bite-sized information on interesting topics, definitely check out their blog posts.


Here are some of the courses eMarketing Institute offers:

  • E-commerce

  • Affiliate Marketing

  • Web Analytics

  • Search Engine Marketing

  • Online Marketing Fundamentals


Similar to HubSpot, all you need to do is study the corresponding eBook and then take the exam. You need a score of 50% to pass, and when you’re done, you’ll receive an official certification.



Course #3: Google


Google is more than just a search engine and email service provider. The company also provides a variety of business and marketing courses on Google Digital Garage.


If you don’t have a lot of time but still want to polish up your skills, Google’s courses will be perfect for you because they can be completed in an hour.


Here are some of the courses Google Digital Garage offers:

  • Digital Workshops

  • Fundamentals of Digital Marketing

  • Online Advertising

  • Online Campaigns

  • Customer Segmentation and Prospecting

In addition, Google Digital Garage regularly holds free live training. Visit their website to stay updated on those webinars.



Course #4: Udemy

Udemy is an online course provider that provides learning resources in several categories - design, software development, personal development, music, photography, and so many more.


There are over 185,000 educational videos on their site right now. Those videos are updated regularly, and new videos are created every month. Needless to say, you are getting the best and newest information each time.


Here are some of the marketing courses Udemy offers:

  • Digital Marketing Basics

  • Digital Body Language

  • Effective Small Business Marketing

  • Marketing Research

  • Brand Positioning and Marketing Communication

There are over 500 free courses to choose from, and they are all led by professional instructors.



Conclusion

Marketing is a field that is constantly evolving. If you don’t refresh your mind and stay updated on the latest trends, you will inevitably become a dinosaur in the industry. So take advantage of these free resources and courses online. And when you’re done, don’t forget to add them to your LinkedIn profile and resume!

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