Fashion photography campaigns and fashion video campaigns are key for the promotion of any brand’s products. However, it’s not just about investing in a camera and pointing it at models in pretty dresses. It’s a meticulous process that takes a lot of thought, creativity, and collaborative effort between all parties associated with the project.
You could produce the most amazing products that have great quality and design sensibility, but if the photos or videos of said products don’t do justice to the real-life item, then all that work goes down the drain.
You want to make sure that the quality of the visuals you’re developing is synonymous with the quality of the product itself, so that the consumer can be enticed by its visual appeal, and can resonate with the mood you’re trying to convey in the visual.
If a high-level fashion shoot is what you’re looking to achieve, then The Stylatude is the door you should be knocking on. One of the many services we offer for fashion brands is assisting them in the direction of their fashion video campaigns, as well as fashion photography campaigns.
To give you a more vivid understanding, let’s give you a better walkthrough of how we navigate fashion brand videos and photo shoots:
Fashion Photography/ Video Campaign Process:
Photo from: Dior & I
1. Mood Boards
When it comes to both fashion photography campaigns and fashion video campaigns, your first point of departure should be creating a mood board. Mood boards are essential because they are reliable visuals that you can constantly review throughout the duration of the project. They help get you inspiring references for locations, color stories, poses, angles, walks, make-up, hair, and outfit styling.
With videos, it’s obviously more about the walk because it’s all about motion versus the still of a regular photograph.
At the Stylatude, we practice the art of mood boards religiously, taking the story of the brand we’re working with, as well as the concept of their collections, and creating a framed visual collage that mirrors our clients’ vision.
2. Choosing The Team
It’s hard to execute fashion brand videos and photo shoots on your own. It doesn’t take a village, but there are a few roles that need to be filled for the project. You need models, photographers, stylists, and creative directors to work in unison, and achieve the best outcome for your brand’s visual product content.
At The Stylatude, we pride ourselves on having acquired a decent number of connections in the industry. We have models and photographers on speed dial and in-house stylists/ creative directors that can help your brand achieve its desired vision.
Of course, sometimes the models on our roster might not be the right fit for the particular project we’re working on, but that’s the beauty of modeling agencies. We can cast models that fit your brand’s specific demands because, at the end of the day, we only care to see you satisfied.
3. A Complete Rack
Without a full lineup of fashionable options, there is no shoot because there is nothing to put on your model. When we say options, we don’t just mean garments, we’re also talking about shoes, bags, and other types of accessories.
It’s a fashion campaign, so while we’re taking the load off by assisting you with the mood board and team recruitment, you should be putting all of your focus into getting all your fashionable pieces ready on time and making sure that everything is refined, in terms of fit and construction.
4. Location, Location, Location!
This is one of the most exciting, but most important aspects of fashion photography campaigns and fashion video campaigns. Locations are the background that can make or break the visual. You have to be very careful, and make sure that the background cohesively aligns with the personality of the collection you’re shooting.
For example, let’s say you’re shooting a bikini line, and you wanted to do both a photo and video shoot. The ideal place would definitely be the beach because you’re trying to sell products that are catered to that particular environment. You should make sure that while taking the photos, you are highlighting all the elements, such as the ocean, the blue sky, and the sand.
In addition, you also have the option of using props, such as towels or surfboards.
If you’re shooting a video, you can take advantage of the natural sounds of the beachy waves or insert your own personal audio to really sell the story.
5. Timing is Everything!
Depending on what country you’re doing your fashion brand videos and photo shoots, the shooting schedules will differ. Sometimes the weather is humid during the day or cold during dawn; not exactly the ideal conditions because you don’t want your model to start freezing, nor do you want all that make-up to start melting off their face, or their hair’s texture or volume to change.
Another reason timing is so important is that as time goes by, the quality of lighting shifts.
So, most of the time, an early sunrise photo or video shoot is your best bet to allow a garment to get the perfect natural spotlight that it needs.
It’s important to anticipate these conditions, so as to avoid certain problems like these, and make sure that the shoot starts at the correct time and ends at the correct time.
Now that you have a clearer understanding of how we work when it comes to fashion and video campaign shoots, feel free to get in touch with us, as we would love to utilize this blueprint to help your brand get the best quality visual content possible!