Hustle Culture - Toxic or Productive?
Hustle, hustle, hustle … a word that you probably hear quite often. The term “hustle culture” has different meanings to different people....
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Shannon.J
- Apr 9, 2022
- 3 min
Jobs That Are in High Demand During COVID-19
Without a doubt, COVID-19 has significantly impacted employment rates. To cut losses and alleviate the unforeseen financial pressures...
Isabela.H
- Mar 4, 2022
- 3 min
Live Streaming in Business
Creative minds have taken businesses by storm even before the term business became a word. Nowadays, it's no surprise that people have...
Isabela.H
- Jan 4, 2022
- 3 min
The 8 crucial elements every brand needs
Whether you're just starting or have been a long time in the game, every brand needs these eight brand elements. They stand alone just...
Isabela.H
- Dec 28, 2021
- 1 min
5 tips on how you can optimize your profile
1. It’s all about the name Use the same username for all your social media accounts, and remember to keep it simple! Add your name +...
Marusia.K
- Oct 17, 2021
- 3 min
Business or personal brand? Both!
As an ambitious entrepreneur, you may have a dilemma: should I build a business brand or focus on creating my own personal brand? What...
Marusia.K
- Oct 16, 2021
- 6 min
Modern-Day Entrepreneurs and Parents: Karen Yeung & Leo Thom Navigate the Influencer World
Feature: Karen Yeung @iamkareno & Leo Thom @shotbyleo Today, children dream differently. "When I grow up, I want to be a singer,'' has...
Marusia.K
- Oct 8, 2021
- 2 min
Is TikTok Just A Trend Or Another Fashion Revolution?
Since the rise of fashion blogs in the 2010s, more and more influencers were taking the first rows of fashion shows. And with the...
Marusia.K
- Oct 3, 2021
- 3 min
Why Do Businesses Fail?
Let's talk about Forever 21. The retail legend paved the way to fast-fashion shopping. More than three decades ago Korean immigrants Do...
Marusia.K
- Sep 29, 2021
- 2 min
10 Questions Every Start-Up Should Answer When Creating A Brand Strategy
The process of creating the brand is a strategic and very significant step for any start-up. A solid brand identity is a backbone for...
Marusia.K
- Sep 20, 2021
- 2 min
Turning Pain into Gain: How To Identify Pain Points Of Your Customers And Solve Them
Evaluating customers' pain points is the first thing businesses should do when defining their selling proposition. It’s all about...
Marusia.K
- Sep 12, 2021
- 3 min
How The Laws Of Gravity Can Improve Your Marketing
By definition, gravity is the force by which a planet or other body draws objects toward its centre. Objects with greater mass exert more...
Marusia.K
- Sep 4, 2021
- 2 min
The Power Of Mood Boards
A moodboard is a collage of visual assets, like pictures, text, colours, and shapes that evoke a certain style or concept. Also known as...
Marusia.K
- Aug 16, 2021
- 3 min
Cannot Choose Between Two Careers? Don’t Leave One Behind! This Is How You Can Combine Them!
For some people having one career is completely sufficient. They are better off being a “one thing” specialist, and actually, our society...
Marusia.K
- Aug 9, 2021
- 3 min
Employee vs Entrepreneur Mindset
Even though life is so diverse and unpredictable, the traditional scenario is the following: go to school, get a university degree, find...
Marusia.K
- Aug 3, 2021
- 2 min
The New Generation Of Influencers Is Coming, But Not To Sell You Something
With many mass-market and luxury companies considering influencers as a core part of their promotion strategy, influencer marketing is...
Marusia.K
- Jul 26, 2021
- 2 min
How Aesthetics Defines Success Of Your Business
The concept of “aesthetics” is usually perceived as a visual identity of a certain thing. However for business it is much more than a...
Helena.W
- May 30, 2021
- 2 min
How TikTok Influences Fashion Trends Today
In this past year, the influence of TikTok has grown massively. Whether you are a content creator, a brand or part of the audience there...
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