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We work with beauty, fashion and lifestyle brands that sell online from first launches to established labels levelling up. Below are the main ways to work with The Stylatude. Each project is tailored to your brand, but the structure is clear so you know what you’re getting. We’re built for ecommerce-first, content-driven brands who care how their brand shows up everywhere.
Services
for Beauty, Fashion & Lifestyle Brands
#1
Brand Launch Blueprint
For new beauty, fashion and lifestyle brands getting ready to launch.
Brand Launch Blueprint is our end-to-end launch branding and creative direction package for brands preparing to go live or soft-launch.
We create a launch-ready foundation for your brand—strategy, identity and campaign direction—so you don’t have to guess your way through your first drop or ecommerce launch.
Key focus:
✦ Brand strategy & positioning
✦ Visual identity & launch art direction
✦ Launch campaign concept & social content direction
For brands that have outgrown their current look or messaging.
Brand Glow-Up / Rebrand is our strategic rebrand service for beauty, fashion and lifestyle brands whose product has outpaced their brand.
We sharpen your positioning, identity and storytelling so everything finally aligns—product, visuals and message.
Key focus:
✦ Brand & content audit
✦ Updated strategy & visual identity
✦ Refreshed storytelling for the next stage
#2
Brand Glow-Up / Rebrand
#3
Campaign & Content Lab
For launches, drops, collabs and promos that need a clear campaign.
Campaign & Content Lab is our campaign and content strategy service for specific brand moments—drops, collaborations, seasonal pushes or new market entries.
We build a focused campaign idea and content plan so your next launch doesn’t feel random or disconnected.
Key focus:
✦ Campaign concept & messaging
✦ Art direction & styling ideas
✦ Content roadmap for social, email and site
For brands that want an ongoing creative partner.
Our Creative Direction Retainer is an ongoing creative partnership for growing beauty, fashion and lifestyle brands.
Think of it as having a part-time creative director and brand team: we stay close to your brand, guiding campaigns, content and visuals as you grow.
Key focus:
✦ Monthly strategy & creative direction
✦ Feedback on campaigns & content
✦ Priority access for questions & briefs
#4
Creative Direction Retainer
Package Details ✹
Brand Launch Blueprint
Brand strategy & positioning
Audience, category landscape, positioning, values and core messaging so you know exactly how your brand shows up and speaks.
Brand identity & visual language
Primary logo and supporting marks, colour palette, typography and a visual system that can scale across packaging, web and socials
Launch campaign concept
A clear idea behind your launch: concept, angles and key messages that tie your content and launch assets together.
Digital & social direction
Recommendations for website look & feel, plus visual and content direction for your launch assets and social presence.
Production support
Ecommerce and product photography, launch video / short-form content and on-set creative direction, delivered by us or with our production partners.
Brand Glow-Up / Rebrand
Brand & content audit
Review of your current identity, website, socials and campaigns to see what’s working, what’s clashing and what needs to go.
Updated brand strategy
Refined positioning, audience focus, messaging and tone of voice so your brand story matches where you’re heading next.
Refreshed identity & visual system
Evolved or new logo, updated colour and type, and a visual language that feels aligned to your product, price point and audience.
Content & campaign direction (3–6 months)
Visual and narrative direction for upcoming campaigns, plus content themes and ideas for your key channels.
Production support
Direction and/or coordination for new brand shoots, updated product imagery and video content as part of your rollout.
Campaign & Content Lab
Campaign concept & story
The big idea, core narrative and key hooks behind your campaign, built to fit your brand and audience.
Art direction & styling
Moodboards and visual direction for photography and video: styling, set/mood, product and model approaches.
Content & rollout plan
A practical content roadmap for social, email and website, with suggested formats (reels, carousels, stories, hero assets, etc.).
Creator & community angles
Ideas for influencer / creator partnerships, seeding and UGC that support the campaign.
Optional production support
Campaign photography and video production, event / launch photography, and on-set creative direction.
Creative Direction Retainer
Monthly strategy & Creative sessions
Check-ins to align on launches, priorities and what’s coming up next.
Ongoing review & feedback
Feedback on campaign ideas, shoot concepts, key assets and content—so everything stays on-brand.
Creative support & direction
Guidance for your designers, photographers, videographers and creators, plus input on new channels or markets.
Priority access
Faster response times and priority booking for additional concept or design work.
Ready to start a project?
Or you’re not sure whether you need a full rebrand, a launch build, or just a stronger campaign, we can talk it through either way you can book a short Brand Clarity Call to see what will actually move the needle for your brand.
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