Branding is often reduced to logos, colours, and aesthetics — but in reality, it shapes how a business is perceived, priced, trusted, and remembered. This piece breaks down what branding actually includes, why it influences every business decision, and how strong brands use it to move faster and scale smarter.

A practical 101 guide for global brands looking to register and sell online in China. Learn which Chinese platforms allow overseas registration, what documents you need, and how to set up ecommerce the right way.

Playful image of a panda with bubble tea and shopping bags, surrounded by logos of Chinese platforms like Xiaohongshu (RED), WeChat, Tmall, and Douyin — visualising ecommerce and lifestyle shopping in China.

Social media in China operates as a connected ecosystem, not a set of interchangeable platforms. For brands entering the market, success depends on understanding how branding, content and commerce work differently across RedNote, Douyin and WeChat.

Strong branding doesn’t just attract customers — it builds loyalty that lasts across generations. From Apple to Pokémon, the brands that endure are the ones that design trust, consistency and emotional relevance into every touchpoint.

Branding is a system, not a single logo. This article breaks down how the overall brand world, evolving products and services, and the human layer (founders, teams, staff) work together to drive trust, pricing power and growth for beauty, fashion and lifestyle brands—and how to design those layers deliberately, not by accident.

Rebrand is when you make a strategic shift in who the brand is for, what it stands for and how it's understood.

Not every “off” feeling needs a full rebrand. See how Duolingo, Fenty Beauty and Discord used smart brand refreshes to stay current — and what your brand can learn from them.

As your business grows, your brand is supposed to grow with it. New products, better customers, higher price points, different markets. The problem? Most brands upgrade the business  and forget to upgrade how it looks, feels and communicates . That’s when things start to feel off: The work is better than what your visuals are saying Your offers have changed but your website hasn’t Your content feels more like “posting to stay active” than a clear story If that sounds familiar

From childhood bullying to the fashion runway, Meiki shares a powerful transformation story about resilience, identity and self-belief.

Hong Kong actress Elaine Yiu reflects on confidence, creativity and carving her own path across fashion, film and self-expression.

Influencers Karen Yeung and Leo Thom open up about creativity, content creation and navigating influence in the digital age.

The Shift: From Screens to Streets in Beauty Brand Marketing Digital fatigue has changed how consumers connect with brands. Endless ads, filters, and influencer noise have left audiences craving something real. That’s why beauty brand marketing is moving offline into spaces that are interactive, shareable, and emotionally engaging . Brands are rediscovering what retail used to be: a place to belong . They’re using brand pop-up event marketing to make that happen. Case Study:

The way people find brands online is about to change, again. OpenAI’s new browser, ChatGPT Atlas , merges search, chat, and summarised discovery into one experience. Instead of typing a query into Google and sorting through pages of results, users can now ask Atlas and instantly receive answers, product recommendations, or brand summaries—all powered by generative AI. Video credit: https://www.tiktok.com/@carterpcs For fashion, beauty, and lifestyle brands, this means the ol

The Efficiency Trap AI in fashion marketing promised faster shoots, cheaper campaigns, and flawless models. On paper, it worked. In practice, it’s backfiring. Brands are rushing to automate what was once human-driven: styling, casting, production. But as digital faces flood fashion feeds, customers stop believing what they see. The result? Higher returns, social backlash, and a growing trust gap. Brands now face a choice: chase short-term efficiency, or protect long-term cred

Hong Kong’s brand scene is no longer just luxury conglomerates and chain retailers. A new generation of independent, founder-led brands is building with purpose and personality from niche fashion to beauty and wellness.

Starting a new business is both thrilling and challenging, especially when it comes to sourcing products. In today's global market,...

Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

There are tons of marketing strategies, but one in particular stand out for its power to create  excitement and desire: Hunger Marketing. To know more about this strategy, we will look at its  benefits and drawbacks using some real-life examples in this blog post.  @laurahigginsofficial Ever felt that pang of desire when you see a “limited time offer” sign or hear about an exclusive  product release? That’s marketing psychology at work. It is based on the idea of Scarcity;

Scandinavian Airline (SAS) recently made an intriguing announcement for their EuroBonus members: an airline blind box. Within just a day...