Not every “off” feeling needs a full rebrand. See how Duolingo, Fenty Beauty and Discord used smart brand refreshes to stay current — and what your brand can learn from them.

As your business grows, your brand is supposed to grow with it. New products, better customers, higher price points, different markets. The problem? Most brands upgrade the business  and forget to upgrade how it looks, feels and communicates . That’s when things start to feel off: The work is better than what your visuals are saying Your offers have changed but your website hasn’t Your content feels more like “posting to stay active” than a clear story If that sounds familiar