Social media in China operates as a connected ecosystem, not a set of interchangeable platforms. For brands entering the market, success depends on understanding how branding, content and commerce work differently across RedNote, Douyin and WeChat.

The Shift: From Screens to Streets in Beauty Brand Marketing Digital fatigue has changed how consumers connect with brands. Endless ads, filters, and influencer noise have left audiences craving something real. That’s why beauty brand marketing is moving offline into spaces that are interactive, shareable, and emotionally engaging . Brands are rediscovering what retail used to be: a place to belong . They’re using brand pop-up event marketing to make that happen. Case Study:

The way people find brands online is about to change, again. OpenAI’s new browser, ChatGPT Atlas , merges search, chat, and summarised discovery into one experience. Instead of typing a query into Google and sorting through pages of results, users can now ask Atlas and instantly receive answers, product recommendations, or brand summaries—all powered by generative AI. Video credit: https://www.tiktok.com/@carterpcs For fashion, beauty, and lifestyle brands, this means the ol

The Efficiency Trap AI in fashion marketing promised faster shoots, cheaper campaigns, and flawless models. On paper, it worked. In practice, it’s backfiring. Brands are rushing to automate what was once human-driven: styling, casting, production. But as digital faces flood fashion feeds, customers stop believing what they see. The result? Higher returns, social backlash, and a growing trust gap. Brands now face a choice: chase short-term efficiency, or protect long-term cred

Hong Kong’s brand scene is no longer just luxury conglomerates and chain retailers. A new generation of independent, founder-led brands is building with purpose and personality from niche fashion to beauty and wellness.

Starting a new business is both thrilling and challenging, especially when it comes to sourcing products. In today's global market,...

Live streaming is booming in China, with brands like Zara and Rihanna tapping into its $63B+ market. Here’s what Western brands can learn!

There are tons of marketing strategies, but one in particular stand out for its power to create  excitement and desire: Hunger Marketing. To know more about this strategy, we will look at its  benefits and drawbacks using some real-life examples in this blog post.  @laurahigginsofficial Ever felt that pang of desire when you see a “limited time offer” sign or hear about an exclusive  product release? That’s marketing psychology at work. It is based on the idea of Scarcity;

Scandinavian Airline (SAS) recently made an intriguing announcement for their EuroBonus members: an airline blind box. Within just a day...

In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...

Explore these successful brand rebranding and their social media strategies. Learn from the best and elevate your brand today!

A media kit, also known as a press kit, can be an incredibly valuable tool to promote your work and brand, and help you gain new...

The art of naming a brand often intertwines with the essence of the brand itself. Some of the most iconic names arise from puns, playful...

Branding stands as the cornerstone of any successful business. It’s the bridge between your company and your customers, influencing...

Fonts are a vital part of building your brand’s visual identity. The type of font you choose will convey different meanings to your...

Influencer collaborations have become an important part of the marketing strategy for many brands, providing various advantages over...

Inbound and outbound marketing are two different approaches that many brands, and that includes fashion brands, take when promoting their...

Brand collaborations are when 2 brands whose business and social media goals, as well as their products, align, which can invite a great...

Tired of apps like Pinterest, and want new apps to get inspo or shopping recommendations from? Here are some apps based in China that may...