About
The Stylatude
Branding & creative direction for beauty, fashion & lifestyle brands that live online.
The Stylatude is a branding and creative direction studio based between Sydney and Hong Kong, partnering with beauty, fashion and lifestyle brands across Australia, Asia and beyond.
We work with ecommerce-first, content-driven brands that care how they show up at every touchpoint—from product pages and campaigns to TikToks, reels and email. Our job is to turn “nice visuals” into a brand that’s clear, consistent and easy to recognise.
We believe modern beauty and fashion brands don’t succeed by accident. They win when identity, creative direction and content all point in the same direction—and when the brand feels grounded in culture, not just trends.
What We Do
Brand strategy & identity
Positioning, messaging and visual identity systems for new brands and rebrands.
Art direction & campaigns
Concepts and visual direction for launches, drops, collabs and brand moments.
Content & social storytelling
Ideas, frameworks and creative guidance for content that feels on-brand and clicks with your customer.
Ongoing creative direction
A retained partner to keep your brand aligned as you grow, launch and experiment.
Why Brands Work With Us
Beauty, fashion & lifestyle specialist
We focus on brands where aesthetics, culture and storytelling are part of the product, not an afterthought: beauty, skincare, fashion, jewellery, lifestyle and creator-led brands.
West & East
Working between Australia and Hong Kong means we understand Western branding expectations and Asian consumer behaviour, plus the realities of cross-border ecommerce and production.
Fluent in Western and Chinese platforms
We work across Instagram, TikTok and ecommerce UX, and we also understand ecosystems like WeChat, RED (Xiaohongshu) and Douyin and what customers expect on each.
Creative direction with a commercial lens
We care about how things look, but we care just as much about what they’re doing for your positioning, audience and sales. Every identity, campaign and content direction ladders back to how people actually shop, click and convert.
From A-list campaigns to emerging brands
We’ve worked on campaigns featuring A-list talent in Hong Kong and China, as well as with emerging and commercial brands. We shape the level of strategy, creative and production around your stage and resources.
Beyond One-Off Projects
Through our blogs, features and social channels, we share stories and insights from the worlds of beauty, fashion and lifestyle so founders and creatives can stay inspired and informed.
When you work with The Stylatude, you’re not just buying a logo or campaign. You’re choosing a studio that cares about culture, craft and the future of your brand.
