Elaine Yiu on Confidence, Creativity & Being Unapologetically Yourself

Actress, entrepreneur, runner and advocate, Elaine Yiu carries many titles, but the through-line is always the same: authenticity, discipline and heart.

Known for her award-winning acting career, co-founding her jewellery brand DearBell2Ling, and her commitment to animal protection, Elaine is a rare balance of softness and strength.

In this exclusive fashion & personal branding interview, she opens up about confidence, style, entrepreneurship, and the power of simply being yourself.

Who She Is — Beyond the Screen

How would you describe yourself in three words?

Elaine: Kind, straightforward, determined.Once I make up my mind about something, I believe in myself and go for it.

Outfit: Motel Diffusione Moda, Aniye by — Yoox. Accessories: Hermosohk, Clyde World.

Building Something of Her Own

The story behind her jewellery brand

Why did you start your own jewellery brand?

Elaine: One of my earholes is closed, so comfortable clip-on earrings were impossible to find. Most were big, heavy and painful after a few hours. So I started my own line.

With DearBell2Ling, we create small, lightweight, everyday clip-ons using sterling silver, beautiful, wearable and accessible. And a portion of every sale goes to charity, which matters a lot to me.

Outfit: Boraaksu. Shoes & Accessories: Hermosohk, Therapy Shoes — Zalora.

On First Impressions

From actress to entrepreneur

As an actress and entrepreneur, any tips on leaving a good first impression?

Elaine: Honestly, I’ve never tried to purposely leave a “good impression.”What matters is being well-mannered and polite to everyone you meet.

I believe in being yourself, not trying to become someone else.

Outfit: Athenaeum_m, Topshop. Accessories: Chanel — Lovintage, Therapy Shoes — Zalora.

Confidence, Hard Work & Craft

Are you a confident person?

Elaine: Surprisingly, I’m not naturally confident but I’m extremely hardworking.

If I get a role that involves fighting scenes or something new, I’ll practise until I feel ready. Confidence is vital as an actress, but for me, it comes from preparation, not personality.

Outfit: Athenaeum_m, topshop Shoes & Accessories: Wink Atelier, Zalora

Finding Balance in an Unsteady World

How did you deal with negativity, especially during COVID?

Elaine: I try to balance both positivity and negativity. Feel blessed, don’t take things for granted, and accept that negative moments help you appreciate good ones.

I also never compare myself with others — comparison is endless. There will always be someone “ahead” or “behind.”

Outfit: Ports Pure. Necklace: Vintage Chanel — Lovintage. Boots: Egoo — Zalora.

Style Notes: Simple, Cool & True to Herself

How would you describe your personal style?

Elaine: Jeans, sneakers and a cap.I never wear dresses when I’m off-duty — I prefer tomboy-ish, casual and cool looks. For work, I love dressing up and putting effort into styling.

Heels or sneakers?

Elaine: Sneakers — always! Plus a backpack.

Outfit: Halpern Studio, The Attico, Rosetta Getty - Yoox #yoox

Shoes & Accessories: Chanel - Lovintage, Hermosohk, Therapy shoes - Zalora

What We Love About This Feature

Elaine’s interview is a reminder that authenticity isn’t a branding tactic it’s a lifestyle. Her approach to confidence, creativity and kindness reflects the kind of grounded strength that defines many modern Asian female talents.

At The Stylatude, we champion stories like these because they echo the philosophy behind our own creative work:unfiltered identity, intentional storytelling, and a visual world that reflects who you truly are.