top of page

Jobs That Are in High Demand During COVID-19

Without a doubt, COVID-19 has significantly impacted employment rates. To cut losses and alleviate the unforeseen financial pressures brought by the pandemic, many companies and businesses have been forced to lay off employees. That has left countless individuals and families in distress.

COVID-19 and Employment Rates

According to the Congressional Research Service, “in April 2020, the unemployment rate reached 14.8%—the highest rate observed since data collection began in 1948. In July 2021, unemployment remained higher (5.4%) than it had been in February 2020 (3.5%).”

Thankfully, the employment rate has been gradually improving, especially in countries that have learned to better adapt to COVID changes.

For instance, in the United States, the unemployment rate fell to a two-year low of 3.8%. Furthermore, according to the Labor Department, “the economy created 92,000 more jobs than initially estimated in December and January.”

With that said, although employment rates are relatively lower, job opportunities still exist and are even increasing in some cases.

If you’re looking for a job right now or simply want to be informed of the opportunities out there, you’re at the right place.

In this article, we will elaborate on the most in-demand jobs right now.

Job #1: Digital Marketing Specialists

In an article explaining the fastest-growing occupations, LinkedIn explained that “as the pandemic accelerated our industry’s shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand.”

Due to COVID restrictions and the lack of in-person interaction opportunities, many companies are shifting their marketing focus to the digital realm. Therefore, employers are always on the hunt for skilled and dedicated digital marketing specialists.

What does the job entail?

  • Create content for social channels - Facebook, Instagram, Twitter, email, and such

  • Design effective display advertisements

  • Conduct search engine marketing (SEM) and search engine optimization (SEO)

  • Monitor activity across all social platforms, analyze data and analytics and create reports to explain the analysis to other teams and departments

  • Conduct research to stay on top of the latest digital marketing trends

Job #2: Software Engineer

According to The U.S. Bureau of Labor Statistics, “employment for software developers, which includes software engineers, is going to grow 22%, substantially faster than the 4% average for all careers.”

To increase engagement and improve customers’ user experience, companies, both big and small, are always looking into developing a website and/or app for their audience. Coding and the use of various software engineering applications is a complex task that employers are seeking to delegate to skilled professionals. Needless to say, the demand for software engineers is skyrocketing.

What does the job entail?

  • Construct and write new software programs and applications

  • Analyze, modify, and improve existing software programs

  • Investigate errors and problem areas

  • Develop software solutions

Job #3: Project Manager

With many companies choosing the hybrid work-from-home model, simultaneously tracking the progress of several projects can be a challenge. Needless to say, project managers are essential.

Think of it this way - project managers are like ship captains who ensure that the ship is sailing smoothly in the right direction.

What does the job entail?

  • Brainstorm, plan and develop projects

  • Delegate tasks and responsibilities to employees according to their expertise

  • Track progress, maintain communication and ensure that all parties involved are on the same page

  • Set budgets and ensure that the teams stay within the limit

  • Solve any issues or inconveniences that may arise during the process

Don’t Fear, Job Opportunities Are Here

If you’re currently looking for a job and are concerned about how COVID has changed employment opportunities, take a deep breath because you’re going to be just fine. If you change your perspective and look in the right places, you’ll realize that the pandemic has actually provided new and increasing opportunities in certain fields.

In the meantime, work on polishing your resume, practicing interview questions, and sharpening up your skills.

Best of luck!


bottom of page