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The Stylatude

Rebrand & Campaign · Hearing Aids as Fashion

L’AUR by L.A —
Hearing Aids Reimagined as Fashion

A bold rebrand and campaign that positions hearing aids as statement pieces celebrating inclusivity, style and identity rather than hiding what makes you different.

Campaign imagery from L’AUR by L.A hearing aid rebrand, styled as fashion accessories.

L’AUR by L.A partnered with The Stylatude to shift how hearing aids are seen: from discreet medical devices to expressive accessories.

We led the rebrand, campaign strategy and creative direction, building a visual and verbal language that speaks to both the deaf and hard-of-hearing community and fashion-forward audiences. The result is a brand that treats hearing aids as part of personal style, not something to be concealed.

OVERVIEW

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Deaf and hard-of-hearing models wearing L’AUR by L.A hearing aids in a fashion-led campaign.
Social content visuals from The Stylatude’s fashion-focused hearing aid campaign for L’AUR by L.A.

THE BRIEF

Create a brand and campaign that:

  • Treats hearing aids as part of personal style, not something to hide

  • Feels bold, inclusive and fashion-aware

  • Resonates with deaf and hard-of-hearing communities while appealing to new, style-conscious customers

The challenge: bridge the worlds of accessibility, identity and fashion without slipping into cliché or tokenism.

OUR APPROACH

Inclusive by design. Stylish by default.

We built the brand around real people and real stories—not stock imagery or clinical visuals. The campaign celebrates individuality, showing hearing aids as part of how you dress, express and move through the world.

Our role across the project:

  • Defined the brand narrative and key messages around empowerment, visibility and style

  • Created a visual identity and campaign look that felt editorial, modern and accessible

  • Directed casting, styling and content to centre deaf and hard-of-hearing talent authentically

What We Delivered ✦

#1
Campaign Strategy

Messaging and campaign angles that connected fashion-conscious audiences with the deaf and hard-of-hearing community—avoiding stereotypes and focusing on self-expression.

#2
Model Casting & Creative Direction

Casting hard-of-hearing talent alongside other models, and directing styling, posing and framing so the campaign felt editorial first—with hearing aids integrated naturally into each look.

#3
Social & Digital Content

Concepts and visuals designed for scroll-stopping moments across digital platforms, aligned with the new brand story and visual identity.

#5
Production Management

Coordination from pre-production to final assets—styling, schedules and deliverables managed to keep creative direction and logistics aligned.

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