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The Stylatude

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RUNNOW

Brand Identity & Campaign Concept for a Community Run Club

Motion in Bold Type

A high-energy brand and campaign system for a modern run club—built around motion, community and progress, not performance pressure.

RUNNOW came to us at The Stylatude wanting more than a logo. The goal was to build a recognisable, design-led identity and campaign system that could live across social, events, merch and partnerships.

We created a bold, graphic brand world that feels as fast and fluid as the people in it—tying together everything from hero posters to story graphics and event promos.

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Brand identity and campaign visuals The

The Brief

Create a run club identity that:

  • Feels modern, energetic and community-first

  • Is flexible enough for events, collabs and future product drops

  • Has a visual language that looks strong in motion—on streets, screens and runners

Our Approach

Motion lives here.
We anchored the brand around the idea of constant motion—visualising pace, blur and progress through type, colour and photography.

  • Designed a custom wordmark and RN monogram with continuous curves to echo the rhythm of running

  • Used a punchy yellow-and-black palette to stand out on streets, feeds and merch

  • Leaned into motion-blur imagery and bold, centred typography for an instantly recognisable look

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What We Delivered ✦

#1
Brand Identity

Custom logotype, RN monogram, colour palette and type system designed for high impact across digital, print and apparel.

#2
Visual Language & Art Direction

Motion-led yet candid imagery—balancing blur, speed and light with real, unposed moments from the run community.

#3
Social & Event Content

Story and feed templates for weekly runs, time/location announcements, partner shoutouts and community updates—optimised for mobile-first visuals.

#5
Partnership & Promo Assets

Co-branded visuals for collaborations (e.g. hydration and wellness partners), event flyers and giveaway graphics that slot seamlessly into the Run Now system.

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