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The Stylatude

Jewellery Campaign · Brand & Creative Direction

Stoneswish: Australian Opal
Jewellery Campaign

A campaign that paired the luxe allure of Australian opals with a fresh, modern visual world brought to life across social, retail and content.

Project Overview:

Stoneswish partnered with The Stylatude to create an Australian opal jewellery campaign that made opals feel contemporary, aspirational and wearable every day—not just a souvenir or special-occasion piece.

We led the campaign strategy, creative direction and production, designing visuals and experiences that felt timeless yet unmistakably modern, and could flex across social, digital and in-store touchpoints.

The Stylatude Campaign Stoneswish 5.jpg
Social content mockups from The Stylatude’s Stoneswish jewellery campaign.

The Brief

Create a cohesive jewellery campaign for Stoneswish that:

  • Heroed Australian opals in a modern, fashion-forward way

  • Worked seamlessly across social, digital and retail environments

  • Felt premium and editorial while remaining approachable and giftable

The goal: position Stoneswish as a modern opal jewellery brand—less “tourist souvenir”, more “everyday luxury”.

Our Approach

Timeless opals, modern world.

We built a campaign story that treated opals like modern luxury, grounded in clean styling, soft light and confident, contemporary visuals.

Our role across the project:

  • Defined the campaign narrative and messaging so every touchpoint spoke the same language

  • Set the visual direction and styling for photography and video, from model casting to shot composition

  • Ensured retail, digital and social all felt like one continuous brand experience, not disconnected pieces

Between strategy, art direction and production, we made sure the Stoneswish opal campaign could live consistently on feeds, in-store and in motion.

Campaign imagery for Stoneswish Australian opal jewellery, art directed by The Stylatude.

What We Delivered ✦

#1
Campaign Strategy

A clear campaign narrative and messaging framework to unify social, digital and retail communication around Australian opals as modern, everyday luxury.

#2
Branding

Logo placement, typography and colour usage defined for campaign assets so everything felt cohesive—whether on window vinyls, social posts or digital banners.

#3
Model Casting & Creative Direction

Model casting and visual direction to align casting, styling and posing with Stoneswish’s brand personality: confident, warm and fashion-forward.

#4
Social Content

Campaign-aligned visuals and mockups for social posts, website layouts and promotional assets—ensuring the online experience matched the in-store one.

#5
Production Management

End-to-end coordination from pre-production through to final delivery, keeping creative, timing and logistics aligned across photography, video and retail needs.

#6
Retail Display Concepts

Window and in-store display concepts designed to echo the campaign story and draw attention in a busy retail environment, heroing opals as the focal point.

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