Colors are part of our everyday life. Different tones and hues color up every object around us. Even though the naked eye can easily...

We see ads everywhere! On Instagram, Facebook, and YouTube, not to mention on the original advertising channels like tv and media. So,...

Have you ever been in a situation where you can not wait to get your hands on a product, but the price tag is way too high? For customers...

One would have thought that life would slowly return to normal after more than two years of the Covid Pandemic. Not quite! With the...

Throughout her career, Lady Gaga has been labeled an icon in music, arts, and fashion. She has surpassed boundaries, raised standards,...

As a celebrity, avoiding legal trouble is almost impossible. However, throwing money at a problem is not always the optimal solution....

TikTok, albeit known for its silly video content, is definitely a helpful branding tool. The app has now become one of the most, if not...

​​If you’ve been doing a lot of online shopping recently, you’d notice that a lot of the trendy brands are owned by Gen Z’s and...

Branding goes beyond a logo or a tagline. Branding is the manner in which you present yourself to your audience; it is how you are...

Subscription services have been around for a long time. Initially starting out in the news media industry in the form of magazines and...

When it comes to marketing, understanding how your target audience thinks is crucial. Knowing their wants, needs, likes, and dislikes can...

Marketing, especially digital marketing, is crucial in the fashion industry. Unfortunately, the cost of social media ads has been...

With inflation and prices increasing everywhere, finding small and simple ways to save money wouldn’t be the worst idea. Managing your...

With COVID-19 and many companies adapting either a remote or hybrid work model, many hiring managers are choosing to conduct job...

With many employees choosing to work from home, many companies are permanently switching to a remote working model. Therefore, to cut...

COVID-19 has drastically changed the way businesses and companies operate. Despite COVID restrictions gradually relaxing, many are still...

Journeying from a young girl battling weight issues and bullying to becoming a sought-after model in the high-pressure world of fashion,...

What is Email Marketing? According to Mailchimp, “Email marketing is a powerful marketing channel, a form of direct marketing as well as...

With technology and the myriad of resources available online, learning isn’t limited to a classroom anymore. There are always new things...

What is rebranding and why is it important? In a competitive market where everyone is striving to set themselves apart and develop their...