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Features & Insights
Stories, interviews and brand thinking from inside beauty, fashion and lifestyle. Here we unpack campaigns, brand refreshes and creative direction for founders and teams who care how their brand shows up in the world.
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Innovative Brand Packaging Design: How to Stand Out on the Shelves
In today's saturated market, brand packaging plays a critical role in standing out amidst fierce competition. Investing in high-quality,...
2 min read
Brands That Have Successfully Rebranded
Explore these successful brand rebranding and their social media strategies. Learn from the best and elevate your brand today!
2 min read
Gen Z Brands and Entrepreneurs You Should Know About
Generation Z is the new wave of innovation, creativity and entrepreneurship. Check out these exciting Gen Z brands and the people behind...
2 min read
Inking Stories: An Exclusive Chat with Tattoo Artist Mandarin Wong
Every entrepreneur crafts their brand story, much like a tattoo artist etches a unique design. Dive into an engaging conversation with...
2 min read
Types of Media Kits: Tailoring for Business Owners, Content Creators & Influencers
A media kit, also known as a press kit, can be an incredibly valuable tool to promote your work and brand, and help you gain new...
2 min read
Quirky Brand Naming: Where Classic Meets Contemporary
The art of naming a brand often intertwines with the essence of the brand itself. Some of the most iconic names arise from puns, playful...
2 min read
Effective Branding Strategies: Case Studies for Small Businesses
Branding stands as the cornerstone of any successful business. It’s the bridge between your company and your customers, influencing...
1 min read
How Fonts Shape Brand Identity: The Typeface Guide
Fonts are a vital part of building your brand’s visual identity. The type of font you choose will convey different meanings to your...
3 min read
Marketing Then and Now
With the popularity of social media, many are moving away from the traditional ways of marketing and opting for more modern marketing...
2 min read
How to reach out for influencer brand collaborations
Influencer collaborations have become an important part of the marketing strategy for many brands, providing various advantages over...
3 min read
Inbound vs Outbound Marketing for Fashion Brands
Inbound and outbound marketing are two different approaches that many brands, and that includes fashion brands, take when promoting their...
5 min read
The Benefits of Brand Collaborations
Brand collaborations are when 2 brands whose business and social media goals, as well as their products, align, which can invite a great...
5 min read
Popular Chinese Apps You Should Download
Tired of apps like Pinterest, and want new apps to get inspo or shopping recommendations from? Here are some apps based in China that may...
2 min read
Navigating Mental Health in the Digital Age: A Conversation with the Founder of Hong Kong Project
In today's digital-driven landscape, mental health challenges are increasingly prevalent. The founder of the Hong Kong Project Maria...
2 min read
Angelique's Entrepreneurial Journey Amidst Pandemic Uncertainty
Angelique founder of KYUB, is a budding entrepreneur from Dubai, gracefully navigated the hurdles of launching a business during the...
3 min read
Aanchal Wadhwani: Entrepreneurial Insights from a Multi-faceted Business Owner
“Mum taught us growing up that it’s really important to do something that you’re genuinely passionate about.” For many business owners,...
2 min read
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